Festival Dates:
October 6 - 8, 2017
Downtown Los Angeles

Tracking Ida

About Tracking Ida

Tracking Ida is an educational alternate reality game (ARG) inspired by the pioneering investigative journalism of Ida B. Wells in the 1890s. Players uncover Ida B. Wells’ crusade against lynching and use her strategies to investigate police and vigilante killings today. Along the way, they solve puzzles, decode messages through a phonograph, role-play as investigative journalists, interview members of their community, and harness social media to spread awareness.

Players explore a trunk sent by Ida B. Wells. The trunk contains the salvaged evidence of Wells’ investigation into Memphis lynchings--what she managed to preserve after her newspaper office was burned down by a lynch mob in 1892. To keep these documents out of her persecutors’ hands, Wells secured them in locked compartments. Players solve puzzles to unlock each compartment in the trunk as they search for the map to her investigative tactics.



About Tracking Ida Team

Lishan AZ: Creative Director, Lead Designer
Jasmin Young: Subject Matter Expert, Writer
Marton Robinson: Art Director
Funkster Scerbak: Graphic Designer, Game Designer
Allison Comrie: Producer
Tonia Beglari: Producer
Emilia Yang: Producer, Game Designer
Yiwen Dai: Artist, Game Designer
Amy Huang: Artist, Game Designer
Gabriela Purri R. Gomes: Evaluation Co-Investigator
Morgan Collins: Writer

Developer's Artistic Statement

There are no surviving copies of the Memphis Free Speech, Ida B. Wells’ first newspaper. When a lynch mob came to silence her in 1892 and found no body to burn, they burned down her newspaper office instead. Though they failed to kill her, the mob succeeded in erasing the important work she was doing in Memphis. Tracking Ida is in part about reclaiming history destroyed. Whenever possible, we used newspaper articles from the time period--articles that were important to Wells’ investigations. What we couldn’t find, we reconstructed using a combination of primary documents and secondary sources.

The subject of history is typically associated with boring textbooks and sleep-inducing lectures. With Tracking Ida, we aim not only to spark interest in stories of Black resistance, but to create personal connection to these stories by making history come alive. We made the game hands-on: players get to touch historical artifacts, type on a typewriter, listen to Ida B. Wells’ voice through a phonograph, and interact with a personal narrative. We immerse players in a story that connects the past to the present and is relevant to everyday life in their neighborhood.

We aim to give players a taste of activism in a structured environment with the hope that they might one day get involved in their communities outside of the game. Players apply Ida B. Wells’ strategies to today by interviewing community members about a recent police killing. We prompt players to interact with local activists, giving them a tangible avenue into community engagement in the future.

With Tracking Ida, we aim to spark interest in Black resistance in the past, present, and future.

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