Press Release

IndieCade @ CICAF in HangZhou, China to Feature International Voices in Independent Game Making

LOS ANGELES April 23, 2007 – IndieCade today announced it will highlight some of the best and brightest of the international independent game developer community at the International China International Cartoon & Animation Festival at HangZhou, China on April 28th thru May 3rd.  The event marks IndieCade’s inaugural event in China and kicks off IndieCade’s 2008 series of global festivals and showcases.

Last year the CICAF received more than 430,000 visitors and this year IndieCade will add to the event by celebrating innovation in videogames and interactive entertainment. IndieCade will highlight a dozen games at the CICAF forum and on national television that exemplify the creativity and vision that independent game designers are incorporating into their work, with a specific eye to games from Asia and China. “The game industry has been described as the leading entertainment medium of the 21st century,” said Stephanie Barish, founder and president of IndieCade, “the Indie games represent the bustling creative fringes of that medium and being so nimble these games have the opportunity to bridge the gap between many cultures.”

CICAF organizers invited IndieCade to show at this open to the public festival more of what IndieCade unveiled to industry insiders last year at the exclusive E3 Business and Media Summit, as well as diverse audiences E for All in Los Angles, and in Tokyo and GameCity, UK this past fall.

Independent gamemaker Hu Ling of Nanjing YouYun Technology Pty. Ltd., China whose game HurricaneX is part of the IndieCade screening put it succinctly, “To us, ‘independent’ signifies an ideology, a belief in the value of a viable alternative to the mainstream.”

For this screening, IndieCade is drawing games and game related animations from more than 100 submitted works. Curators for the event included Barish, Celia Pearce, IndieCade Festival Chair and Sam Roberts, the director of the Slamdance Guerilla Game Competition.  “Independent game developers comprise a diverse and international community,” said Roberts, “It is particularly gratifying that this is IndieCade’s first showcase in China and we look forward to supporting and connecting the independent game community wherever it may be.”

What: IndieCade @ CICAF

Where:Leisure Expo Park, Hangzhou China

When: April 28 – May 3

Attendees: Open to the public

About IndieCade

IndieCade supports independent game development and organizes a series of international festivals and showcase exhibitions for the future of independent games. It encourages, publicizes, and cultivates innovation and artistry in interactive media, helping to create a public perception of games as rich, diverse, artistic, and culturally significant. IndieCade’s events and related production and publication programs are designed to bring visibility to and facilitate the production of new works within the emerging independent game movement. Like the independent developer community itself, IndieCade’s focus is global; it includes producers in Asia, Europe, Australia, and wherever independent games are made and played. IndieCade was formed by Creative Media Collaborative, an alliance of industry producers and leaders founded in 2005. Advisors to IndieCade include Dave Perry, Will Wright, Eric Zimmerman, Greg Costikyan, Tracy Fullerton, and Keita Takahashi among many other storied industry veterans and rebels.  http://www.indiecade.com